The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

516. The Behavioral Economics Behind Amazon's Success

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Intro

This chapter delves into the behavioral economics driving Amazon's achievements, particularly how minor adjustments, like faster shipping options, can transform consumer habits. It discusses the evolution of Amazon's image from a niche marketplace to a go-to source for everyday goods while previewing future topics on retail trends and business applications.

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