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[Part 2] Why YouTube Ads Beats Facebook Ads Every Time with Aleric Heck

Perpetual Traffic

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How to Port Back Offline Conversions

The 90 day offline conversion window is a killer app right now. You can essentially take that offline conversion, upload it to Google and have it attribute that to the particular campaigns where that offline conversion came from. And then you get that first conversion that is then thrown back into the mix in your front loading ads are optimized for that. But I would caution because if there's a lot of people listening or watching that maybe you're running, marketing, or whatever company, one concern,. how do you tell what's working, but you also know what's provable?

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