Transformation and Growth Strategies of Blinkit under Zomato's Ownership

A few years ago, Blinkit, the grocery delivery platform that was formerly known as Grofers, was on the verge of dying. It was the first year of the pandemic and the demand for quick commerce was at its peak. Grofers wanted to join the bandwagon but it didnt have the money.

A year later in June 2021, it got its shot in the arm with a $120 Mn infusion from Zomato. Next thing we knew, Grofers had become Blinkit and also a unicorn company. And then in 2022, Zomato decided to go all the way in and acquired Blinkit for nearly 600 millions dollars. 

However, it was not been all smooth sailing after that.

But somehow, Blinkit has managed to crack the quick commerce market and now, Blinkit is leading in terms of gross merchandise value (GMV). It currently boasts of close to a 40% share.  

How?

Tune in.