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Earnings for Breakfast, Cereal for Dinner

Motley Fool Money

CHAPTER

Dynamic Pricing in Fast Food

This chapter examines Wendy's recent move toward dynamic pricing models similar to those used by ride-sharing companies, highlighting both potential benefits and marketing challenges. It also touches on the shifting perceptions of meals like cereal, sparked by Kellogg's push to promote it as a dinner option amid rising food prices.

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