Ugly Mug - Full Circle Marketing

Marketing is your ability to attract and then keep that customer. The idea for the book actually began when i had the lawn and landscape company. We were taking very contrary and very different approaches to our marketing. But once we had a customer, made sure to turn those customers into evangelists for our company. And what's interesting is we actually did the same thing with prospects. So we would actually turn prospects who wern't customers, we would turn them into evangelists before they ever wrote us a check or hired us to do any work.

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