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Wordsmith Lynne Franklin, author of "Getting Others To Do What You Want," explains the psychology of persuasion on this episode of the Curiosity Podcast. As a consultant to executives and teams on persuasive communication, she studies how the brain affects our choices and behavior to help people solve their problems and get what they want.

Additional resources discussed:

• Lynne Franklin Wordsmith
• "Getting Others To Do What You Want"
• All You Need to Know About the "Learning Styles" Myth, in Two Minutes | Wired
• 10 Cognitive Biases That Distort Your Thinking | Verywell
• Calming Your Brain During Conflict | Harvard Business Review
• "Just Listen: Discover the Secret to Getting Through to Absolutely Anyone"

Follow Curiosity Daily on your favorite podcast app to get smarter with Cody Gough and Ashley Hamer — for free! Still curious? Get exclusive science shows, nature documentaries, and more real-life entertainment on discovery+! Go to https://discoveryplus.com/curiosity to start your 7-day free trial. discovery+ is currently only available for US subscribers.

Full episode transcript here: https://curiosity-daily-4e53644e.simplecast.com/episodes/how-to-convince-others-to-do-what-you-want

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