Live Session from The Arena Conference in Los Angeles, CA. This is a masterclass in how to grow your personal brand as entreprenuer, using social media in 2025.

From just 8 people in a hallway to building a platform that impacts thousands, this is my step-by-step journey to success. Learn how I transformed my personal brand, scaled my business, and reignited my passion using short form content and modern marketing strategies. Whether you're aiming for business growth, gaining Instagram followers, or mastering personal branding, this video shares actionable advice to help you take the next step.

I walk you through my 3C framework—Content, Connection, Conversion—that helped me create a real, engaged audience and leverage digital marketing to its fullest. This isn't just about increasing income; it's about creating a life and business you love

Shoot me a message on IG to let me know what resonated with you + what you'd like me to go deeper on next.

Connect with me:

Instagram: https://www.instagram.com/neelhome/

Twitter: https://twitter.com/neelhome

Want my proven hooks to get more views on social? Grab them free here : https://www.neelshooks.com/

CHAPTERS:

00:00 - Neel's Journey to Building His Personal Brand

03:07 - Is it too saturated?

05:49 - The 3 C’s of Personal Brand Content

06:22 - The Game Has Changed on Social Media

08:06 - The 3 Pillars of Content Strategy

10:08 - Importance of Quality Content

11:36 - Start Your Videos with Impact

16:19 - Create Before You Manage

17:14 - Building Connection with Your Audience

19:20 - Overcoming the Fear of Looking Dumb

21:23 - Sharing Personal Content for Authenticity

23:35 - Be Known Well, Not Just Well Known

26:40 - Converting Viewers into Clients

28:13 - Understanding the Middle Step

29:10 - Simplifying the Process

30:10 - Crafting the Perfect Call to Action

32:30 - Marketers Seeking Signal over Sales

35:00 - Making Small Shifts for Big Changes

Paul F. Tompkins

Conan O’Brien Needs A Friend

Intro

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