Google AdWords - Is It a Good Idea?

Timestamps:

3:54 - Most relevant digital marketing channels

13:50 - How do you know you're on the right track?

19:33 - Talking budget

31:15 - When should you switch to an offline marketing channel?

38:41 - Best tool setup

About Lukas Stuber:

Lukas Stuber is the Managing Director of Dept, a digital agency. Previously, he had founded Yourposition, a digital marketing agency specialized in search engine optimization, which was acquired  by Dept in 2018. In 2004, Lukas published the book “Suchmaschinen Marketing” (search engine marketing) and became known as one of the pioneers of this field in Switzerland. He also serves as a lecturer on the topic at several Swiss universities such as University of St. Gallen and Lucerne University of Applied Sciences and Arts.

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