The future of vertical software seen through the lens of the fitness and wellness industry. In it we cover the evolution of software to ecosystems, predicting customer behavior, the rise of embedded finance, and the global appetite for fitness.

Fritz Lanman is CEO of Mindbody, the leading software platform serving fitness and wellness studios in over 150 countries. An incredible success case for vertical software that has grown to serve 60,000 businesses representing more than 20M consumers. Supporting them with a comprehensive suite of tools from scheduling to marketing. Mindbody went public on the NASDAQ in 2015 and was taken private by Vista Equity in 2019. Fritz came to Mindbody via the acquisition of Classpass where he was first an investor then CEO, and still serves as CEO today. Starting his career at Microsoft Fritz is a 3x entrepreneur, passionate about advanced software and data, and has an enviable angle investment track record that includes Pinterest, Square, Wish and Flexport.

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