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How to Earn Out on Your Business
There's a point of indifference where you look at it and go, you're not offering me much value here. So we push really hard for an MBO type structure where it is things like how many Fortune 100 new clients have we acquired in the last 12 months in a period. We want you focused on those things because if you do those things right, then the revenue should be coming. The moment that you sit down and say basically the financial numbers, time and time again, we see it fail.