Behind the Numbers: an EMARKETER Podcast cover image

Digital Lessons 2025 — The Triopoly’s Power, the Sleeping YouTube Giant, AI Search Behavior, and More | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast

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How can YouTube close its revenue gap?

Marcus and Yory discuss monetization levers: AI targeting, monetizing long-form TV, subscriptions, and shoppable ads.

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