
The rise of Scripps Sports, owner of ION, as a player in sports television
Sports Media with Richard Deitsch
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Elevating Women's Sports Through Strategy
This chapter explores strategic approaches to enhance viewership and engagement in women's sports, particularly soccer and basketball. It emphasizes the importance of storytelling, comprehensive coverage, and cooperation among networks to increase visibility and build a passionate audience. Additionally, it discusses the evolving dynamics of talent acquisition in sports broadcasting and highlights significant partnerships that support local and global sports events.
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