In a market where confidence is cheap and trust is everything — Nikko Santo Pietro delivers the real game.
Selling real estate in Beverly Hills during the worst market in decades? That’s exactly what Nikko Santo Pietro is doing — and thriving. In this episode, Nikko breaks down how he closes multimillion-dollar deals by combining bold marketing, sharp pricing strategies, and next-level negotiation skills. You’ll learn how to win clients’ trust (even when they overvalue their homes), why wearing a cowboy hat can be a power move, and how to sell authentically without ever needing a suit. Whether you’re in sales, real estate, or any high-stakes negotiation, this episode shows you how to stand out, qualify yourself, and lead with strategy — not ego.
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