3min chapter

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#11 The Cook & The Chef: Elon Musk's Secret Sauce

Founders

CHAPTER

The Want Box and the Reality Box

Musk used his newfound wealth to start X dot com in 1999 with the vision to build a full service online financial institution. By the time eBay bought it in 2002, the company was called PayPal and it was a money transfer service. Musk went back to first principles when he started exploring the limits of the reality box when it came to getting involved in the aerospace industry.

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