The Art of Franchise Marketing cover image

Autumn Lew on Building a Community-Focused Franchise Brand

The Art of Franchise Marketing

00:00

How Grandav Handles PPC and PPC

"The way marketing is, it's just going to eat you up and spit you out when you're tired," he says. "I think we found with some of the Facebook changes, we found a bit of a head cup" Grandav has separate teams that work in both realms: franchise development and consumer side. The company works with an outside source to help us with our PPC -- Google ads, Facebook ads.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app