Early Hustle: Lemonade to T‑Shirts

Jimmy Rex is a top-producing former real estate agent who closed over 400 transactions in his final year in the business and built a portfolio of more than 50 investment properties. He now runs “We Are The They,” a men’s mastermind and leadership group focused on helping high-performing entrepreneurs build better lives, not just bigger businesses, through experiences, coaching, and community. Jimmy is known for his relentless work ethic, his willingness to say what others won’t, and his ability to both make money and put it to work through disciplined investing.​

On this episode we talk about:

• Growing up broke, getting the entrepreneurial itch early, and how selling lemonade and T‑shirts as a kid shaped Jimmy’s sales mindset.​

• Using a Mormon mission and door‑to‑door meat sales as “the world’s greatest sales training program” and how that translated into real estate success.​

• The exact prospecting systems, scripts, and daily routines that took Jimmy from a few closings to 60–98 homes per year and 400+ annual transactions with his team.​

• Why most agents and entrepreneurs hide in “creative avoidance,” how to fall in love with boring consistency, and why a ruthless 3‑hour daily prospecting block changes everything.​

• Lessons from losing big in private deals, why Jimmy now favors index funds and real estate over chasing “sexy” investments, and how he’d rebuild from zero in 2–3 years through sales.​

Top 3 Takeaways

1. Boring, consistent effort beats talent; a simple plan executed every day—like 3 hours of focused prospecting—will outperform almost everyone who won’t do the work.​

2. Sales is the most portable money-making skill; if you can sell and you’re willing to outwork others, you can rebuild your life in any market or industry.​

3. For most people, slow and steady investing in real estate and broad index funds will outperform gambling on private deals, meme coins, or “hot” opportunities driven by FOMO.​

Notable Quotes

• “Successful people have merely learned to do the things that unsuccessful people don’t want to do.”​

• “Fall in love with the monotonous routine; the grind itself has to be the win, not just the outcome.”​

• “If you’re not making at least 200 grand a year, your best investment isn’t the stock market—it’s your own skills and your network.”​

Connect with Jimmy Rex:

• LinkedIn: https://www.linkedin.com/in/jimmyrex​

• Twitter/X: https://x.com/JimmyRex​

• Instagram: https://www.instagram.com/mrjimmyrex​​

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