Introducing: The Direct To Consumer Confidence Index
Ecommerce Playbook: Numbers, Struggles & Growth
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The Impact of Holidays on Ad Spend
You can tell that macro economic trends have a massive impact on the effectiveness of ad spend. If you see a massive spike in positively and consumer confidence, you should expect that things are just going to work better from an ad performance standpoint. It's the same concept as a holiday, for instance, where people will be more or less likely to spend money. We want you to participate in this journey, to contribute to the research, to give us ideas and feedback.
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