
Scooters and social media companies are surprising IPO candidates
Equity
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Innovations in the Startup Landscape
This chapter dissects the evolving ecosystem of startups, highlighting an Indian meat startup, Fresh to Home, that has raised $104 million, introducing the concept of 'proficorn.' It also explores the trajectory of a PropTech startup born from the fallout of WeWork's IPO, emphasizing asset-light business models and innovative marketing strategies, particularly in the buy now, pay later space. The discussion underscores the intersection of unique business models and the surprising opportunities that arise from challenges within the entrepreneurial landscape.
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