I'm a Little Bit Sceptical, as You Cald Hearin My Voice.

It may make sense to advertise more during periods of high demand. That doesn't have to arise because manager is just trying to pad their numbers. But if we don't account for the fact that demand would naturally be higher during certain ods when we tend to advertise more, and we falsely attribute that increase in sales to the causal effect of advertising, that could lead us to overstate the effect of ads. And i think it's great that academics look at it. If theyave found the magic about how all these companies could improve ofit, i'm sure i would love to see that solution....