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Virgin Galactic
Acquired
The Ex Prize and Scale - What's Next?
Seatlites: Richard branson is always funding very eccentric, crazy projects that no one else is funding. The night before the second flight to win the prize, he contacts paul allan first. He then cuts a deal to pay two million dollars to put a gigantic virgin decal on spaceship one. So suddenly they're like, all this media tention is descending upon the ex prize,. hopefully about to be won, and boom, there's virgin branding every year....
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