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The $7,500 App Store Optimization Framework

App Marketing by App Masters

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Are You a Competitor in Apple Search Ads?

"I don't care if you're number two or three for these competitors. I just don't feel like they're going to actually see that," he says. "They're going to see the competitive, you know, the branded competitor name." In niches where there are no generic keywords, it's better to use a brand than one of your own.

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