David Deutsch: Creativity, Personality in Marketing, And Artificial Intelligence
The Practical Liberty Podcast
00:00
Is There a Crisis in Copywriting?
"It's amazing what people, what people should react to in our minds versus what they actually care about," he says. "You could put out the Nobel Prize winning scientists and they'll ignore them." He adds: "And then you could put some, you know, two bit chiropractor on there and they'll go crazy over your offer"
Transcript
Play full episode
