#149 - Playbook: The Negotiation Playbook
30 Minutes to President's Club | No-Nonsense Sales
00:00
How to Deliver Pricing on Your First Call With a Customer
You don't want to get into an extended conversation about pricing on your first call with a customer. When delivering price, explain the structure of the pricing before getting into the number. If you try to do it backwards, what ends up happening is they get fixated on the number and miss all other information.
Play episode from 05:46
Transcript
