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#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom
The Practical Effects of Admitting a Flaw
If everyone else is bragging if you are distinctive you're much more likely to be noticed There's lots of evidence about that. So it gets you noticed the next biggest hurdle as an advertiser is The believability You know most people assume advertisers Well, they you know the cynics assume they lie which is not true,. but It most people assume that advertisers are at least putting up a positive spin on the truth Amazing thing with the practical effects is if you Admit a flaw if tangibly demonstrated your honesty and then all your other claims become that much more believable Mmm.
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