Garry Tan, Augustus Doricko, Nichole Wischoff, Billy Thalheimer, Mamma Mia!
TBPN Live
From Fundraising App to Integrated Banking: Navigating Challenges and Branding Strategies
This chapter explores the transformation of the fundraising app Party Round into the banking platform Capital, detailing the challenges faced during this pivotal transition. It also examines the impact of significant financial events and focuses on effective branding strategies that highlighted innovative entrepreneurs.
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