The Importance of Contextual Targeting in Advertising

On April 20, DigiDay published a sponsored article from Al Jazeera Media Network on advertisers reconsidering the utility of keyword block lists. The huge downside of blocking simple keywords leads to a large amount of false positives that leads to largely demonetizing news content. Contextual decision-making can be key to injecting monetary support into websites currently left behind by block lists. By 2024, global podcast listenership is predicted to have increased 52% from year 2020 numbers.