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Clear Messaging, More Clients

Freelance to Founder

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The Importance of X-Factor in Marketing

Every business has an X-Factor, whether they use it or know it, right? And the X-Factor is going to be your shtick. This is the thing that should be splattered all over your marketing messages. It should be also the thing that you use in a sales meeting to help close the business. What's the readership like on some of the articles that you edited? At the journal? I mean, I would say it's generally a business-minded crowd, skews more leadership level.

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