
The Essentials of Strategy
The Soul of Enterprise: Business in the Transformation Economy
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The Moask: The Mother of All Strategic Questions
The Moask is short for mother of all strategic questions. The focus isn't on the rollups of the numbers, it's about value creation. Singapore's problem in 1960 was massive unemployment. It was just a lousy place to do business. And that's what Lee Kuan Yu worked on.
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