A Lesson in Branding + How to Think about Trump’s Verdict — with Jessica Tarlov
The Prof G Pod with Scott Galloway
Branding in the Digital Age
This chapter explores the transformation of branding practices in the wake of digital innovation and social media, comparing traditional methods with contemporary approaches. It critiques recent rebranding efforts, emphasizing the need for authenticity and strategic thinking to address the challenges faced by brands in current media landscapes.
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