Sally Kohn: I can't think of a more daunting marketplace to go after because there's like lots of little verticals. For us, we are kind of universal as local services. We did an analysis of all the different categories in home and events and business services. And so when we started, we said, what are the ways that we can onboard professionals across lots of categories at scale? Because if we pick one category, it's going to take us too long. If we have an expensive acquisition method, it won't be feasible.