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8min chapter
What the hell happened to traffic? + Stuff's pivots and RNZ's regrets
The Fold
Media Shifts: Engaging Gen Z
This chapter examines how traditional media outlets are adapting to attract younger audiences, particularly Gen Z, through new multimedia strategies. It critiques the balance between video content and text-based engagement, emphasizing the challenges of measuring success and the need for an integrated approach.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode