Growth has been completely organic. It's people posting about us. Once people are kind of raving about a local cooky delivery thing, it just spreads rely fast. And so there were some things that injected the growth, like getting featured on some prominent local people's feed. But yet, we haven't needed to do any male marketing at all, no text message marketing at all. Even though every order has a phone number and usually a customer a email, we haven’t used those ever to send marketing stuff. So, yes, we just been having organic growth. Yes, it's completely based off the social media. We gave free cookies to like policemen and fire fighters
When Sam Eaton hears a new idea, it's all he can do to contain his excitement and dive right into the code. So when his sister told him she wanted to start a cookie delivery business, there was never any question that he'd apply his indie hacker skills to help out however he could. And to great effect — today they're selling hundreds of thousand of dollars worth of cookies every month. In this episode, Sam and I discuss the advantages of target your local community as a niche, ways to leverage scarcity and social proof to increase sales, and how software engineers can best apply their skills to selling products in the real world.