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A lean(er) service design approach / Lincoln Neiger / Episode #96

Service Design Show

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The Importance of Design Research

I think a lot of people want to do research because we've had experiences with clients who think they know who their customers are, but it's on a quite superficial level. There are short-term solutions and we want to address bigger challenges. I think for me at least that's one of the reasons why I wanted to go out and do research and expand the scope. How does that relate to learning by doing for you?

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