Aspirational Absurdities: Life in Neom

This chapter explores the rise of aspirational lifestyle videos during the pandemic, particularly focusing on the striking contrast between curated social media narratives and the reality of daily life. Through humorous anecdotes and critiques of futuristic living in Neom, the speakers highlight the bizarre nature of modern routines and the superficiality of influencer culture. The discussion touches on socio-political implications and challenges faced by residents, alongside a critique of contemporary media's relationship with social issues.