#422: How to Win Over Audiences Using the Jiu-jitsu of Business Communications: Storytelling
Business of Story
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The 32 Principles of Jiu-Jitsu
The 32 principles of Jiu-Jitsu are being practiced every day by millions of practitioners around the world. But billions and billions have never even ventured onto the mat, but have heard about it. So I was like, how cool would it be if I could find a way to communicate Jiu- Jitsu's 32 principles? The best analogy is the 32 principles that we've identified essentially are the alphabet for Jujitsu. And there's an absolute representation of what it means in this book.
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