Navigating Real Estate Disruption and Branding

Real estate is at a crossroads as technology disruption, economic uncertainty, and litigation reshape the industry landscape. British Columbia Real Estate Association CEO Trevor Koot and Greater Vancouver Realtors CEO Jeff King sit down with Adam & Matt to discuss the seismic shifts transforming the profession.

From the alarming parallels to the music industry's Napster moment to the looming threat of a decade-long economic malaise, they pull no punches about what lies ahead for the real estate profession. But not all is lost! Their candid insights reveal not just immediate threats but also exciting opportunities as AI tools, market transparency demands, and consumer expectations evolve at lightning speed.

How can individual agents adapt and thrive amidst this perfect storm of disruption? What major changes should consumers expect in as little as 12 to 18 months? And is this a classic case of major change happening gradually, then suddenly?

Don't miss this essential conversation for anyone connected to real estate who wants to stay ahead of the curve rather than be swept away by it.