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385: Fast user insights for product managers and innovators

Global Product Management Talk

00:00

Exceenta

Companies are doing market customer research to understand the needs and test some of those hypotheses. And we've developed prototypes along the way in testing and tools to help us quickly and inexpensively get answers to our hypotheses. This is really about ultra fast feed and making it easy for somebody who's not a researcher to be able to collect this sort of stuff safely. If you do it right, you let them focus on the really complex stuff, and you can yourself do the simple things where it's safe for you to go do it.

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