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S3 Episode 05: Business Builder for Coaches - Personal Branding with Alex Swallow

The Coaching Inn

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Is Complexity Seductive?

I think that we can begin to feel that complexity is seductive because you think, oh, they're very clever, aren't they? And I pride myself in having had a third class degree and have always seen myself as not very clever. But now actually, it depends what you think clever is, doesn't it? Well, hugely so. Yeah. So if you didn't see yourself as clever in that sort of narrow conventional sense, someone puts those ideas in their mind, maybe for a reason.Yeah. It's something about power dynamics, for example, between the coach and the person they're coaching. You know, sometimes that can be almost like the usual suspects. So that

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