How to Launch a Maccify Club

The idea is that these characters are sort of living breathing, you know, characters, living breathing pets, almost like a Tamagotchi. You open up the app, you see your bird, and now you can interact with it. So we're creating a series of kind of experiences around these characters. Not a monolithic game like a Dota 2 or a League of Legends, but like more like a series of mini games. The first game is a dojo game that allows you to train your bird in a dojo. And so each of these sort of experiences is kind of like a different mini game that gets added on to the overall game.