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CM 207: David Robson on How Our Expectations Shape Us

Curious Minds at Work

CHAPTER

The Plastibo Effect in Medicine

In your book, you focus on an area around illness and recovering from illness. And one of the chapters focuses on how the expectation effect can influence this. Most of us are familiar with the placibo effect, which you've talked about. You know, we take a fik drug, but we experience the kind of benefits associated with the actual drug. But you share something even more incredible, which is how participants in studies who are made aware that they were taking a placibo still experienced a decrease in symptoms or pain relief associated with the Actual Drug.

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