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How Much Should You Spend on Marketing?
Freelance to Founder
Is 15 Dollars a Lead Worth the Benchmark?
In all the marketing stuff that i've ever done, 15 dollars per lead is about the bench mark that i strive for. This includes all testing, all esting. So 15 dollars a lead times 12 hundred leags and thi in this example, is 18 thousand dollars a year for the year up. Now, this is advertising budget, frank not marketing.
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