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How Blackbird Is Unlocking Crypto's App Ecosystem | Ben Leventhal & Jesse Walden

Lightspeed

CHAPTER

Revolutionizing Restaurant Loyalty with Blockchain

This chapter explores Blackbird's innovative loyalty model that integrates blockchain technology within the restaurant industry, emphasizing user ownership unlike traditional programs. It discusses the significance of crafting appealing products for consumers prior to introducing decentralization, while examining the challenges and strategies in designing effective loyalty initiatives. Personal stories from the speakers highlight their journey into cryptocurrency and the influential encounters that shaped their perspectives on blockchain's potential in food and media sectors.

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