The Importance of Variable Pricing

A surprising amount of people don't pay the minimum. They're like, I actually like this product. I'll just pay more for it. A coffee shop in Opalika that I went to one time and I ordered a cup of coffee and he was like, what does it cost? And they go, whatever you want, just pay whatever you want. It's interesting. If you're genuinely like, this is a small company that makes this app, I want to support them. I'll pay a little more for it."

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