Working Backwards Q&A with Colin Bryar
Think Like Amazon
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Amazon's Growth Has Come From Expansions in Other Areas, Like Video Content and Devices
Much of amazon's growth has come from expanding on provin businesses, such as opening new product categories or countries. Is it a good idea to pursue any opportunity where a company identifies a customer need? There are limitations when you have to be able to afford to do the experiment. The investments in digital were in lock step with what we could afford at that time. So if you are going to move into a new area, make sure you can afford it.
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