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Episode 220: Best Practices in Design with Karl Gilis

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

How to Optimize Your Web Site?

We're one of the first companies that did it on a wild scale, a wide scale, is our what we call targeted survice. Small service, only one or two questions a time on a web side, on thank ou page, on specific spages to really try to understand the of the visitors. Why do they come to these brands? What's holding them back to ask and offer? What do they like about brands? A lot of companies are missing that part. We can't process every single answer, but we look at the big themes and especially the words that people are using an the e.

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