The Anti-DTC Brand: How Marcus Milione built a cult following by documenting, not marketing
Brandfathers
00:00
Building Community Through Running and Events
This chapter examines the impact of pop-up events that celebrate a new running shoe, emphasizing community engagement and transparency. It discusses the evolution of the brand's approach to customer interaction, highlighting challenges faced and strategies developed to foster trust and quality. Additionally, it delves into the social aspects of running as a form of personal reflection and community bonding, showcasing the importance of relationships in the athletic journey.
Transcript
Play full episode
