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102: Are You Ready to Take the Entrepreneurial Leap? with Gino Wickman

BiggerPockets Business Podcast

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Traction and Intraction - An Operating System for Your Business

Gino: I want to start by telling kind of my journey with gino's education. Your books. So you wrote a book about, well, yes, it's almost 15 years ago. 14 years ago, called traction and intraction. You introduce something called e o s onc printer. Operating system, basically talking about a set of systems and processes. Gino: Even someone like me who really feels like, or felt like, i don't need this, i can do it myself has realized the value of following a system that's been well tested and well thought out.

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