Why Alex Lieberman Is Shutting Down the Plunge

[00:04:45] Returns fraud website exposed fraudulent refund practices. [00:09:19] NetSuite as a fulfillment solution didn't work for us. We chose Fulfil.io. [00:12:35] Alex had a successful exit selling Morning Brew. He started an outdoor game called The Plunge but decided to shut it down due to the small market size and the difficulty of the game. [00:17:18] Expertise lines up, network successful. No consumer business. [00:22:14] Evercore is a bad bank, Goldman is good. Love winning or love consumer? Choose wisely. [00:27:23] Northeam gives us warm fuzzies with spending. [00:36:58] Competitive advantage: brand, knowledge, teams, systems. [00:38:17] Summarizing the need for effective communication in a growing organization. [00:43:20] Sendlane is better than Klaviyo. [00:46:01] Panzerism: Get to the point fast. [00:49:54] Separating brand and business, Overstock.com triumphs. [00:55:15] Interest rates rising, dry powder and capital calls. [01:02:14] Limiting new ventures due to Ridge's success. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.