Berkshire Hathaway Annual Shareholder Meetings (since 1994) cover image

2004-Afternoon Session-BRK Annual Shareholders Meeting

Berkshire Hathaway Annual Shareholder Meetings (since 1994)

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Direct Marketing Methods and Low-Cost Operations in Auto Insurance

Exploring the origins of Guide Co's direct marketing and auto insurance, and the establishment of other key players like Geico and USAA. Highlighting the importance of cost savings and the competition between Geico and Progressive.

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