Ecommerce Playbook: Numbers, Struggles & Growth cover image

The Most Consequential Meta Update of All Time

Ecommerce Playbook: Numbers, Struggles & Growth

CHAPTER

Navigating Business Optimization in Advertising

This chapter explores the balance between revenue generation and data control in business optimization and advertising. It highlights the role of AI-enabled solutions in aligning ad campaigns with business objectives and the advancements in analytics tools for measuring ad performance.

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